Who isnâ€™t fascinated by the sight of a huge crane dangling tons of steel or other materials hundreds of feet in the air?
The professionally produced video, â€œHeavy Lifting,â€ showcases Simsâ€™ certified crane operators and support staff. Scripted as a reality-style show, with nods to â€œSurvivorâ€ and â€œThe Apprentice,â€ among others, the six-minute video takes viewers behind the scenes as the crew erects a 250-ton crawler crane at the Port of Tampa â€“ complete with salty language and humor.
The stars are Simsâ€™ workers, including Bobby, the erection foreman; Bubba and Jimbo, crane operators; and Mike and Will, apprentices. The skyline of downtown Tampa and the Sunshine Sykway Bridge have bit parts.
Thereâ€™s solid business logic behind the production. The video offers views a glimpse of the companyâ€™s core values â€“ safety, professionalism, expertise, experience, client service, personal pride, teamwork and a family like approach to the job,Â Dean Sims II, vice president of marketing, said in a statement.
AÂ second video, â€œCitizen Crane,â€ mimics â€œCitizen Kaneâ€ and is one of a series designed to get crane operators and end users to think about crane safety. Itâ€™s narrated byÂ Bob Berry, a 30-year crane operator and Simsâ€™ safety director, who also stars in the video.
Tampa-based Sims Crane, with sales and rental revenue of more than $48 million in 2012, has 10 regional offices in Florida, 281 employees and 381 cranes.