Yoder & Frey is planning to expand its operations by adding 14 permanent U.S. territory managers. These new territory managers will cover areas Georgia, Pennsylvania, Virginia, Ohio, New York, Kentucky, and Tennessee. In these positions, managers will identify and work with potential consignors and secure heavy equipment consignments and fill the regional auction yards ahead of each scheduled sale. Liaison with international sites around the globe will also be required, particularly if shipping equipment to or from these locations will result in auction prices for the consignments being maximized.
“With increased visibility in the sector, greater market knowledge, and more exposure to the global marketplace, we’re already seeing a significant upturn at our auctions with increases in volumes and hammer totals,” said Peter Clark, CEO of Yoder & Frey. “Our decision to recruit new territory managers will quickly help further build our position by raising brand awareness and result in more of the right used and near new equipment being consigned into our forthcoming auctions.”
Clark added that while exports of new U.S.-made construction equipment has decline in recent years, domestic sales have remained buoyant, and there is a thriving used equipment market in the States. “With President Trump now promising to ‘rebuild America’ and a growing number of major infrastructure projects, said to be valued at approaching $150 billion being scheduled, we will be perfectly positioned to support this growth by being part of the solution,” he said. “Having the right people in place to manage this growth is vital, which is why were actively looking to recruit new territory managers now and with them successfully expand our operation.”
Yoder & Frey pioneered the now famous annual winter sale in Kissimmee, Florida over 40 years ago, plus regularly holds other sales there each year. Upcoming Yoder & Frey auctions include Ashland, Ohio, on June 21, and sales in Kissimmee, Fla., Darlington, Pa., and Saugatuck, Mich., in September and beyond.