Atlanta based crane rental company Phoenix Crane Rental has taken delivery of a 40 ton Terex T340-1 telescopic truck crane painted pink to raise awareness of breast cancer and to help support its research.
The cranes first â€˜jobâ€™ was being on display at a two-day Walk for Breast Cancer, held in Atlanta by the non-profit group â€˜Itâ€™s The Journeyâ€™. As part of its commitment to the group Phoenix plans to donate a portion of the hourly rental revenues from the crane to the organisation.
Mike Phillips, president of Phoenix Crane, said: â€œOver the years, we have contributed regularly to a variety of charities but have not been involved with any particular cause with passion, until now. Looking at the two day Atlanta Walk for Breast Cancer, which is also a local organisation, we feel we have found our partner and our passion, and we appreciate Terex supporting us by donating the special paint job.â€
Steve Ake, regional business manager for Terex Cranes, said: â€œThis is the second Terex T 340-1 crane that Phoenix Crane has painted in this distinct pink color. We are honored that they have chosen a Terex model from their fleet to support such a worthy cause and are happy to donate this special paint and decal scheme.â€
Established in 1983, Georgia-based Phoenix Crane Rental is a family run business and has a fleet of 70 cranes, topped by a 250 tonne truck crane. The company now has two pink cranes in its fleet which donate a percentage of the hourly rental revenue to the Itâ€™s The Journey organisation.