Ariens Company, a leading manufacturer of outdoor power equipment, has named Larry Weyers as group president of Ariens Power Equipment. He will lead all aspects of product development, manufacturing, supply chain, and sales and marketing for the business unit.
Weyers brings more than 25 years of experience in the durable goods industry, including 18 years at Manitowoc, where he was most recently executive vice president of the tower crane division. He also held engineering positions with Kubota Tractor and sales and marketing roles with Woods Equipment.
“Larry’s extensive management background will allow him to draw on core skills in manufacturing, as well as experience in sales and marketing, and acquisitions, to meet our current level of demand for recent product launches while continuing to bring new products to market,” says Dan Ariens, chairman and CEO. “I’m confident Larry will support and promote our company Core Values as he works with the equipment management team to grow the business.”
In addition to his professional experience, Weyers grew up working and re-building engines in his family’s equipment dealership, Weyers Equipment, located in Kaukauna, Wisconsin. “With roots in the equipment industry, Larry personally understands our customers and our sales channels,” Ariens added.
Weyers is a graduate of the University of Wisconsin – Madison, and holds a Lean Six Sigma Green Belt certification.